George’s is a historic ice cream and candy store located in George’s River, Nova Scotia. When new ownership took over in 2022, a unique design challenge presented itself - How to honour a 60 year old community staple, while modernizing its identity with new ideas.

New branding was developed, alongside supporting materials for use in-store and online. Seasonal product branding was introduced rooted in the 1930s rubberhose art style to highlight both the classic, and adventurous treats options George’s prides itself in curating.